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Bachelor of Applied Business (Marketing) 333JA

University of Canberra

Bachelor of Applied Business (Marketing) 333JA

Ducere Global Business School has partnered with the University of Canberra to deliver the Bachelor of Applied Business (Marketing). A unique innovative degree this Bachelor helps students prepare for the world of global business and the new world of work.

Students will have the opportunity to create their own business as part of the degree – allowing them to not only complete finish their Bachelor Degree, but to also enter the world with a fully formed idea for a social venture.

Are you interested in how companies grow? Do you want to work as an executive leader and have the opportunity to leverage your creative side as well?

In this course you will learn what it takes for organisations in the fast-paced digital and global economy to thrive through building effective, profitable relationships with customers. Gain insights from entertainment magnates and Fortune 500 CEOs, as you develop your skills to fuse the best of creative thinking and business strategy towards becoming a successful marketing leader.

This degree will empower you to work with organisations of any size and age as a marketing professional, utilising the entrepreneurial skills you develop to assist them in achieving business and brand growth.

  • Leadership and Management
  • Digital Marketing and Media
  • Sales, Marketing and Campaign Management
  • Brand Development and Marketing Strategy
  • Innovation and Design
  • Stakeholder Management
  • Innovation and Entrepreneurship
  • Design effective strategies for the digital marketplace
  • Utilise social media to drive meaningful customer engagement
  • Develop compelling brands and rapid rebranding strategies
  • Identify growth opportunities in relevant markets
  • Create empowering and inclusive content

University of Canberra #00212K

80% Applied Assessment

20% Multiple-Choice Quizzes

60 ATAR or equivalent OR tertiary qualification OR 2+ years employment experience

Commonwealth-Supported Places and HECS-HELP available


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